Monday, 17 September 2012

Real Media Artefact 3 (digipack and advert)

Front cover 
The main image on this front cover is Taylor Swift. The image is large and takes up most of the surrounding area. The reason for having such a large dominating image is to prompt and sell the artist. The camera shot used here is a medium close-up as this allows us to see a vast amount of Taylor Swift. Our tension is drawn straight to her hair as its blown out and therefore is big, taking up a lot of the image. The reason for creating this pose/look is to appeal to her target audience which may be young teenage girls. Taylor Swift is written in a scrip font, this makes it seem feminine and pretty, again appealing to her target audience. Fearless, the name of the album, is in a decretive font to make it stand out and be bold. The colours on this front cover are neutral colours to match what Taylor Swift is wearing bring in the whole image as one. Overall i think this front cover is good as it promote her as an artist well and is suited to her audience however i think it should include more colours to make it standout and be more eye-catching.





CD design
The CD design is ver similar to the design of the front cover. This works well as it links both of them together creating the flow of the digipack. The colours that have been used are the same. These colours are neutral colours and also natural. As well as the colours being used to match what Taylor Swift is wearing it could be to represent Taylor Swifts natural beauty and her natural talent in playing music, which could be meaningful to her target audience. The colours start off darker at the bottom and gradually get lighter towards the top of the CD, i think effect has been created to make it a more interesting design rather than just one block colour. The writing is also the same on the CD design as it is on the front cover to link them both together. 

Inside cover 
The inside cover is also similar to the front cover as the main focus is Taylor Swift through the use of images. Again this is used to promote and sell her as an artist. The images are very fun and happy to sell Taylor Swift as a happy and joyful person which will appeal to her target market of teenage girls. Many of the images are medium close-ups or long distances shots  to allow as to see that she is dressed in dress showing her femininity and relating to her target audience. Taylor Swift is also wearing white which could symbolise peace and purity also appealing to her target audience.The Colours of the background are the same as the colours used on the front cover and the CD design to link them all together, however on this page the background has bubble like symbols to match the images, which are showing her having fun and they could also have been used to represent/show Taylor Swifts personality as being 'bubbly'. 

Back cover 
The back cover of the CD digipack holds a lot on it. At the top of the page it has the artist name, Taylor Swift, in the same writing as it appears on the front cover and CD design. This helps to link all the parts together. This is also true as the same colours are used throughout. Other text that is written on the page is the track number for each song. This writing is very similar and is written in a script font to create a feminine and graceful look. The image is to the right of the writing where again it is a picture of Taylor Swift to promote her as an artist. The image that we can see on the back cover is a medium shot of Taylor Swift so that we can see she looks very elegant and is dressed simerly to the previous pictures in the inside cover, to keep the flow of the digipack and to promote her as being a 'girlie girl' and targeting an audience of teenage/ younger girls. Which is also shown through the way she is dressed to look like a princess.



Advert 3 

When researching into magazine adverts for the release of Taylor Swifts album, fearless, i was unsuccessful as i couldn't find any. On the other hand i did find a poster that is promoting Taylor Swifts tour for the album fearless. The background colour to this poster is black. This makes the poster standout and makes it eye-catching. The main focus of this poster are the two images of Taylor Swift. These images have been used to promote and to sell her as an artist. One of the images is a medium close up so that we can clearly see her and the second image is a long shot to show us what Taylor Swift is wearing, as her target audience is young teenage girls, therefore they will be interested in her appearance. This is also true for the digipack as it included a lot of images of Taylor Swift. Linking them both together. They're also linked through the text. The writing of her name is in the same font style, size and colour that is used throughout the whole of the digipack.This font style is script as it creates a feminine and graceful look, representing Taylor Swift. The word 'fearless' is also written at the top of the poster in the same format as it is on the front cover of the CD, however on the poster it is in a neutral colour and the writing underneath is in black to allow them both to standout on the black background. Overall i think this is a good poster as the use of the dark black background makes the poster eye-catching and standout. The use of the images are good as they also make the poster interesting and promote Taylor Swift as an artist. Finally i think it is clever how certain elements from each one all link them together, for example the fonts. 

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