Digipack/ Advertisement Questionnaire

Digi pack/ advertisement questionnaire

1)      What is your gender?

·         Female

·         Male

2)      What are group do you fit onto?

·         15-20

·         20-25

·         25-30

·         30-35

·         40+

3)      Do you buy CD’s?

·         Yes

·         No

4)      What would you expect to see in a CD digipack?

·         Lyrics

·         Pictures of the artist/band

·         Numbers to tracks on the CD

·         Messages/acknowledgments from the artist/band

·         Other- please specify

5)      Is an album cover important on a CD?

·         Yes

·         No

6)      Do you believe the album cover should portray the artist’s style?

·         Yes

·         No

7)      What do you think should be included on the front cover of a CD?

·         Images of the artist/band

·         Name of the album

·         A rating

·         Images relating to the song

·         Other- please specify

8)      Are you influenced by CD magazine adverts?

·         Yes

·         No

9)      What would you expect to see on a CD magazine advert?

·         Images of the artist/band

·         A rating

·         Quotes from a review

·         Additional information eg tour dates

·         Other- please specify

10)  What do you think makes a successful CD magazine advert?

·         Bight colours

·         Different use of fonts

·         Clear and easy to read text

·         Imagery

·         News about the artist

·         Information on the music

·         Other- please specify

11)  Do you think a CD magazine advert is more successful if it includes a lot of information (text) or carry’s less information (mainly images)? Why?

·         More information

·         Less information

12)  Do you expect a music video to link to the look of the CD digipack and magazine advert? Why?

·         Yes

·         No