Product Placement

Nowhere days there are so many different ways of accessing music and music videos. Ways such as; the internet, TV, radio and in stores ect. Therefore it is critical I know exactly where to place my product. I would firstly allow my audience to access the music video online. This could be through the use of the artists own website where new releases are put up on a regular basis before they are put up virally on websites such as YouTube and on music channels. This website could also allow fans to be able to comment, write their reviews and give their feedback on the videos. Another way to promote my artist and the music video is via social networking sites such as Facebook and Twitter. These websites are used by millions of users worldwide therefore the music video can reach a wide audience. Using social networking sites has help many other artists to make their music go viral for example Lilly Allen. Another way for my audience to watch the music video would be to publish it on websites such as Youtube and Vevo. These websites will provide a good marketing tool for the artist as the internet is such a powerful source as millions of people use it everyday, therefore this will ensure my artist is constantly being promoted and in the pubic eye.

I created a questionnaire to find out information that would help me with the research for my music video. I found out that the genre for my music video is pop and is aimed at both genders ages 15-20. Therefore from this research I looked into music channels that would be appropriate to play my music video on. I think a good channel would be kiss as this channel plays mostly pop music, therefore appealing to my target market. Another element I thought about was the time my music video would be played. I felt that there would be no specific time for it to be played but in the evenings would be most suitable because that is when my target market is most likely to be able to watch the videos. Another way for my target audience to accesses music videos would be to listen to them on the radio. As well as thinking about playing them on the radio I also encountered what radio stations would be most suitable for the genre and style of music. Therefore i think radio stations such as Radio 1, Capital and kiss would be appropriate. This will also help to promote the artist as it will reach a wide audience who may not watch music channels or use the internet to access music videos that often.

As well as thinking about where to place my music video i have also thought about where I need to place my digipack. Much like the music video there are many ways to access it. I would firstly place my digipack on the artists website so that my audience can see what it looks like and to be able to pre-order it. I would also sell the album in the specialist music shops such as HMV. I will also place it in supermarkets such as Tesco, Waitrose, Sainsbury’s and Asda. As I think it is important to sell it in supermarkets aswell as specialist shops as they are getting less popular with the increase of downloading music online. Another place my audience could access my digipack would be for them to purchase it online from website such as Amazon and Ebay or to buy it on ITunes.

Finally I have looked at where I would place my poster for advertising the new realise of the album that includes the track of my music video. I think the best place would be in music magazines. This is because it will allow my target audience to access it easily. Many people buy music magazines therefore it is a great way to promote the artist and their album. After deciding music magazines were a good place to advertise the poster I then thought about what would be the best music magazine. I came up with Q magazine as this magazine can include pop genre artist, and is suited for both genders and for the ages of 15-20, therefore appealing to my target audience.