Monday, 17 September 2012

Real Media Artefact 2 (digipack and advert)

Front cover 
The main colour to this front cover is yellow. By having such a bright colour like yellow it immediately makes it standout and makes it eye-catching. The yellow background has a 'scratched' and 'worn' effect making it feel retro. Both the rocket and the silhouette of Bruno Mars are in black, therefore they standout from the background making the whole cover become eye-catching.  In the centre of the front cover is a vapour trail from the rocket in the distance which is mirrored through the lettering on Bruno Mars as it as the same curves. Overall i like this front cover and think it is very successful at making it eye-catching and different from existing products. 

CD design
The CD design is almost the opposite to the front cover in terms of the colour scheme. The background colour to the CD design is black and the silhouette of Bruno Mars is yellow, whereas on the front cover the main background colour is yellow and Bruno Mars in black. I think swapping round the colours is a good idea as it makes it more interesting but still links the whole digipack together. I think the black and yellow contrast well together making the disc standout on its own and when in the case.
Inside cover
The inside cover to this CD digipack goes well with the CD design and the front cover. It has used the same colour scheme of black and yellow to link them all together and to make the inside cover eye-catching. The main focus in this picture is of Bruno Mars as it is large close-up shot and takes up the whole area. The reason for using such a large images it to make the page look interesting and to promote Bruno Mars as an artist. In the background however you can see the same path of vapour trail from the rocket that is on the front page, again linking them both together. Like the background the image has a slight texture to it to create a retro feel to the CD. 

Back cover
The back cover is very simple and basic, but is effective. The background colour is the same as it is for the front cover, a yellow/orange. I think as well as this colour is being used to make the CD standout and be colourful I think it could also represent the sun. Also because the shape on the back to hold all the track numbers of each song is in the shape of the circle/sun and on the front cover is a rocket shape which are associated with sky/space and there is a shadow cast by the silhouette of Bruno Mars. 








Advert 2

When i researched into magazine advertisement for the release of Bruno Mars new album, doo-wops and hooligans i couldn't find any, however i did find a poster advertising his tour for this album. As you can see the poster is spilt into two parts, an image and then information. The main image used on this poster is the same image that is used on the insert cover of the CD digipack. This is to link the two items together and to allow the audience to recognise this and therefore be familiar with the two. The image includes a large size picture of Bruno Mars. This is to advertise and to promote him as an artist, ask by including a large image it makes the poster interesting and standout. In the background you can see the same path of vapour trail from the rocket that is on the front page, again linking them both together. The writing saying Bruno Mars is in the same font style as it appears on the digipack. This font style is decretive, in a large font size and in white.  By having the font in a decorative style makes it seem fun and exciting through the use of the curves and the angle of the writing , this could be to symbols the type and style of music by Bruno Mars. By having the front in a large size it makes it standout and and easy to read, which is also true for the colour as the white stands out from the yellow background. The background is yellow to link both the digipack and the poster together, however it is also used as it is bright and therefore makes the poster eye-catching. The colour yellow is normally associated with the sun and being a warming colour therefore as we see the poster it makes the viewer seem happy and cheerful, therefore this could encourage people to listen or to buy Bruno Mars music. As well as the image there is plenty of information. The information is written in black writing to allow it to standout from the yellow background also making it easier and clear to read. Overall i think this is a good poster as it has clearly been linked to the CD digipack. The use of the right yellow makes the poster standout, it holds a lot of information but it written briefly so doesn't involve a lot of reading and the main image of Bruno Mars makes the poster standout and promotes him well as an artist. 


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