Saturday, 29 September 2012

Digi Pack Inspiration




Front cover:
As part of the planning for my digi pack I decided to look at existing album covers. I felt this would be useful as it would allow me to see what makes them successful and therefore would help me to create and come up with ideas for my own. When looking at these album covers I can see that the majority of them have an image of the artist to promote them and to make the front cover standout and be eye-catching, therefore when constructing mine I shall take into consideration the image that's on the front, When also analysing the images I can see that a lot are close-ups or extreme close-ups, and the way that they are being portrayed as an artist throughout position or pose they are in. On the other hand album covers can not include an image of the artist and can include just a pattern, or an image that is telling a narrative, or an image to promote a song that is featured in the album, therefore I shall ensure when I am constructing draft ideas for my digi pack I shall include both styles of front covers. Also when looking at the  front cover I looked at the text on the cover. Most of the front covers included the artist name and the name of the album. This has allowed me to think about what information I want to include on my own digi pack. With the text I also look at the font styles used. A lot of the font styles are bold and colourful to make them standout and easy to read. A lot of the album covers have bright colours to make them eye-catching and to make them standout, however some are in black and white. Therefore when constructing my album cover I need to consider what will be most suitable for my song. Overall I have found looking at album covers very useful as it has allowed me to see how current music albums look and what makes them work well, allowing me to come up with ideas that will appeal to my target market and do well.

 

Back cover:
As well as analysing the front covers for existing CD's I decided to analise the back covers. When looking at the different back covers I found that all of them included the track numbers.Therefore when creating my own digi pack I can see that it is an important feature to have. Many of the back covers that included an image of the artist on the front have one on the back. This is to promote and sell them. The image that is on the front is normally an extreme close up where as the image of the artist on the back is usually a long shot or a medium shot. This is to show and promote the artist in different ways, also making the digi pack more interesting through the use of variation. Some of the album covers include a pattern which is then carried on to the back page. This is to link both pages together. The text on the back cover is easy and clear to read. It also been put in a specific font colour to make it standout from the background colour. Another feature that is on the back cover is the name of the album which is repeated on both covers. It is written in the exact same style to link both pages together, and to make it memorable and standout to the audience. The back cover and the front cover link together through the use of the background colour. A lot of them use bright colours to make them standout and be eye-catching. Also by having a bright bold colour it will make the CD cover standout against other products when being sold on the shelf, for example shops such as HMV. Overall I have found it useful analysing the back cover as it has allowed me to see what features they include to make them successful and how both pages complement each other making the tow pages link together.




CD design:
I felt it would be useful to look at the CD that is inside of the digi pack. Many of the CD's are the same design as the front and back cover. All of the CD's that I have analysed included the name of the album in the same way it is written on the front and back cover. This has been done for various reasons, for example it links all three parts together making the digi pack become one. Also by printing the name of the album in the same way it makes it both memorable and recognisable for the audience. A few of the CD's include an image of the artist which are included on the front and back cover. Like the back cover the images are long shots or medium shots to show variation of the artist. An image is also used to promote and sell the artist. The CD includes the same style of background that is used for the front and back cover. This is to link them together and so that the audiance associate them all together. Overall I have found that looking at the CD designs very useful as it has allowed be to se how it links in with the rest of the digi pack. Finally it has allowed me to see the types of features that are included to make exsiting prodcuts work.   

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