Saturday, 15 September 2012

Digipack/ Advertisement Questionnaire Analysis

1) For this question I asked the question ‘what is your gender?’ I felt this was a necessary question to ask as I felt that the gender may affect the outcome of other questions.  My results from this question are that there was an equal amount of females and males.  Therefore I will not make my music digipack to suit a certain gender I shall make it so that it will appeal to both.  
2) I asked an age related question as I felt this would affect the rest of the questions, therefore I felt it would be a good question to put forward and ask the audience. From my results I can see the most popular age group was 15-20. Therefore I shall relate my music video to this age group. 

3) This question involved asking my target audience whether or not they buy CD's. Everyone one who filled out the questionnaire answered yes. Therefore i can see that it is important to design a good and effective digipack. 
4) I asked 'what would you expect to see in a CD digipack?'. The options, lyrics, pictures of the artist/band and numbers to tracks on the CD all received high scores and were most popular shortly followed by messages/acknowledgments from the artist/band. Therefore i can see that i will include a lot of these features in my CD digipack. I felt that this was an important question to ask as I now know what my target audience will like, making my CD digi pack successful and appealing.  
5) I asked a simple question asking them whether they felt the album cover is an important part of the CD. Everyone who took part in this questionnaire said yes. I felt this was an important question as it would allow me to see how important it is to my target audience.
6) Another question regarding the CD digi pack was whether they believe the album cover should portray the artist style. They all answered yes. Therefore i can now see that i will have to make sure both my music video and CD digi pack work well and complement each other. 
7) This was my final specific question on CD covers. It asked what they think should be included on the front cover of a CD. The 2 most popular options were; images of the artist/band and the name of the album. The second most popular option was a rating of the album. I felt it was important to ask this question as it would allow me to see exactly what my target audience want in a CD digi pack. 
8) My next question involved CD magazine adverts and this question asked whether they influence them. All 10 people who answered this questionnaire said yes. Therefore i can see that it is important to create a CD magazine advert as well as creating the music video and CD digi pack. 
9) This question regarded my target audience saying what they would expect to see on a CD magazine advert. The most popular options were images of the artist/band and name of the album. shortly followed by a rating of the album. This was an important question to ask as it has allowed me to see what i need to include in order for this to be a success.  
10) Question 10 was asking what they think makes a CD magazine advert successful. The top 4 most popular choices were, bright colours, different se of fonts, clear and easy to read text and imagery. Shortly followed by new about the artist and information in the music. This was a good question to ask as it has given me ideas on what to include in my CD music magazine advert.
11) This was my final specific question on music magazine adverts. It asked if they thought they would be more successful if it includes at lot of information (text) it carry's less information ( mainly images). Most people answered that less information is more successful. Therefore from this result i can see that I will not include a large amount of text however will ensure it holds enough relevant and useful information. 

12) My final question asked 'do you expect a music video to link to the look of the CD digipack and magazine advert?'. Everyone who answered the music questionnaire said that they do expect them to link together. The reason being was to show the style and genre of the artist/band and to make it all link into one.

No comments:

Post a Comment